AI Product Design: Data + Humanity

Human interaction has impacted AI product design by creating new data points to optimize products and make user interfaces more intuitive.

Product Marketing: Specs vs. Aspiration

Meghan Laffey led the product team at GoPro from its early origins to an IPO that drove massive growth for the company. It’s easy to “nerd out” on specs with innovative products like GoPro cameras. However, Meghan highlights that GoPro customers aren’t buying cameras because they’re super-technical products. Most importantly, they are buying into an aspirational lifestyle.

Product Marketing: User-Generated Content

Meghan Laffey led the product team at GoPro from its early origins to an IPO that drove massive growth for the company. GoPro cameras turn every outdoor activity into an incredible video production that can be easily shared with millions of people. As Meghan explains, GoPro leverages various types of user-generated content to reach multiple audiences and showcase their product capabilities.

GoPro fmr Product VP on Product Marketing

Social media has impacted product marketing and the ways in which brands can reach customers with user-generated content.

Cybersecurity Challenges & Opportunities

Cybersecurity products impact on people's lives and business activities - including confidentiality, personal privacy and network stability.

Nyotron Product Lead on Cybersecurity

Today's security product manager builds cybersecurity products that prevent digital attacks from having a physical impact on everyday life.

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Wevr VR Product Manager on Virtual Reality

Being a VR product manager puts you at the forefront of the tech world's most exciting innovations and consumer experiences.

Word of Mouth for Growth Products

Word of mouth drives adoption for growth products with authenticity and acquires new users with minimal cost to sustain success.

Brand Positioning: Evolution of Netflix

From managing teams at Netflix to launching education solutions, Gibson Biddle is an innovative product leader with years of experience with building brands. From its beginnings as DVD-first service to its current position into a streaming-first service, Netflix has evolved significantly over the past 20 years. As Gibson explains, these changes in service also impacted the brand’s presentation and overall identity for its customers.

Brand Positioning Models

From managing teams at Netflix to launching education solutions, Gibson Biddle is an innovative product leader with years of experience with building brands. Defining attributes for your brand is a critical process to help it stand out from the crowd. As Gibson explains, two models help to identify the essential features and emotions that your brand should communicate with its customers.

Atlassian fmr Head of Growth on Growth Products

Growth products for positioned for success by evaluating market size and the value of available services in order to maximize profitability.

Expanding The Footprint of Virtual Products

Adam Sheppard is a leading expert in virtual technology – leading one of the most successful VR/AR agencies with cutting-edge products across industries. Daily use for virtual products continues to increase in our personal and professional lives. As Adam outlines, near-term enhancements to VR/AR capabilities will provide enriched content on several platforms – and “sci-fi” innovations are not too far behind.

Netflix fmr VP on Brand Positioning

Brand positioning must be clearly established to launch successful products and instantly connect with customers in a meaningful way.

AR Virtual Products: The Future Is Now

Adam Sheppard is a leading expert in virtual technology – leading one of the most successful VR/AR agencies with cutting-edge products across industries. Augmented reality (AR) is the fastest-growing segment within the virtual products space. As Adam explains, the increase in mobile-first experiences has expanded the application for AR – from fun-first games to everyday tasks.

8Ninths CEO on Virtual Products

Virtual products provide a range of immersive experiences across platforms to reach users with a variety of interactive content.

Growth Products That Drive New Revenue

Mike Grishaver is a leader in building growth products to drive new revenue and engagement at category leaders. Growth products are developed to create new revenue streams, but they need to be tailored for the needs of target audiences. Mike shares his experience with developing LinkedIn’s advertising business to illustrate how its design was optimized for user engagement on the platform.

Etsy fmr CPO on Growth Products

Growth products are created through a comprehensive review of target customers in order to create a successful product roadmap.

The Middleman & The Online Product Market

The “middleman” plays an integral part in today's online product market, making transactions easier and faster than ever.

Economics Expert on Product Market

The middleman has provided significant value in today’s product market, but is often viewed with negativity and suspicion.

LinkedIn Fmr Product Head on 5 Lessons to Fast Track your Career

LinkedIn fmr Product VP Joff Redfern shares over 20 years of product leadership experience to help you fast track your career.

Box Changes The Game For Enterprise Software

With 30 years of product experience, Chris Yeh is a leading expert in enterprise software products and product development. From its early beginnings with a single server to its current leadership position, the history of Box has been defined by making file sharing easier and more exciting. As Chris explains, there are a number of business factors and key features that propelled Box to where it is today.

Branding Yourself as a Product

Kirsten Butzow explains why branding yourself as a product is crucial today because your job simply doesn’t come with a guarantee anymore.

Enterprise Software In The 21st Century

With 30 years of product experience, Chris Yeh is a leading expert in enterprise software products and product development. Following major innovations in the tech world, enterprise software began to evolve into a new era of accessibility and function. As Chris explains, changes in the marketplace for hardware preferences and greater emphasis on social engagement had a huge impact in the evolution of enterprise software.

Box fmr SVP on Enterprise Software

Enterprise software products have come a long way since its early origins of being constrained by rigid functionality and distribution.

Hearing About Accounts, Listening for Segments

Product leadership guru Rich Mironov on how account managers and product manager see the world differently

SurveyMonkey fmr President & CTO on Making a Difference with Tech

Selina Tobaccowala discusses her newest startup Gixo and how she's making a difference with tech to have consumers lead healthier lives.

Sorry Silicon Valley, You Don’t Need More Data. You Need a Story.

Why storytelling is a crucial part of the product design experience, and why relying on data isn't enough.

Leadership Coach Dorie Clark on Personal Brand

Defining your personal brand is an essential leadership attribute that uses peer input to create a profile that represents your best qualities

Instacart Product VP on Growth Products

Building effective strategies for growth products based on your company's business stage will affect overall goals and drivers for success.

Let’s Abandon Customers and Users

Product leadership guru Rich Mironov discusses why product managers need to stop talking generically about customers and users.

Get Storied CEO on Product Marketing

Storytelling helps businesses with disruptive innovations connect their products to more users while humanizing their brand

Facebook Client Council Member on Getting Your First Million Mobile Users

Facebook Client Council Member, Joel Freeman, gives a talk at Products That Count about how to launch products that attract millions of users.

Brilliant Director of Product on E-Commerce

The future of e-commerce goes beyond online retail, as companies like Amazon are applying tech innovations to reimagine the retail experience

Eventbrite Growth VP on how to Build a Billion-Dollar Marketplace From Scratch

Eventbrite VP explains why marketplaces are changing the way we work, buy, travel and more. Their business model could well be the best ever.

Former FBI High Stakes Negotiator Chris Voss on Negotiating as if your Life Depends on it

Chris Voss shares why it is important to look at the long-term benefits of any business deal and focus on the greater good.

Adobe/LeanPlum Marketing Exec Joyce Solano on Brand Positioning

Joyce Solano talks about her experience learning how to reinvent of Adobe from a software company to a marketing company.

Hilton CMO Stuart Foster on How to Make Brands Stand Out

Stuart Foster on the importance of simplicity in making your brand stand out and creating an unforgettable brand by focusing on company value

Thought Leader Sally Thornton on the future of work

Thought leader Sally Thornton discusses how to create ownership of your career while finding work/life balance.

WeChat partners with Products That Count

WeChat is kinda the Facebook of China: an addictive messaging platform like we've never seen in the West with 800M active users

Serial entrepreneur Sachin Rekhi on mobile product trends

Serial tech entrepreneur Sachin Rekhi talks about his journey in Silicon Valley to take his products from the idea stage to being sold

Singularity U Professor Nell Watson on why now is the right time for AI

Nell emphasizes that knowledge is power and postulates that it makes sense to involve AI when there is so much data available.

Code For America product lead Alan Williams on bringing government into the 21st century

Alan Williams shares his team's work with Code for America, a non-profit organization dedicated to bring government into the 21st century

Monster fmr-exec Anne Dwane discusses the future of work

Anne Dwane discusses the current revolution in corporate learning and the future of work. Work and education are both ready for disruption.

Leah Hunter on disruption by AR

Leah Hunter, a Fast Company writer, describes how AR will disrupt big, heavy industries and completely change our lives.

Big data expert Alistair Croll on the big picture on big data

Alistair Croll argues that big data is changing business, society and the human species. What's coming next for big data and cloud computing?

Google AI VP on AI Products

AI products are influenced by data collected from billions of mobile devices. Product managers must use the right data to meet user demands.

Slack head of growth Merci Victoria Grace on constantly beginning

Merci Victoria Grace reveals the secrets behind Slack new user experience including building a culture of shoshin (the “beginner’s mindset”)

Positioning expert Mark Levy on crafting a Big Sexy Idea

Mark helps you better articulate your work, get out of your default thinking, and help you come up with a Big Sexy Idea.

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